THE BEAT GOES ON!!

Well, it all started with shifting careers into advertising. There was a time (not too far away) where everyone was sitting statically on their comfort chairs; debriefing the creative guys is the only activity you can do. Well even the creative director loves hanging out chez nous! Swallowing his nicotine toss with the brief. Office boys receiving MC Donald’s orders and locating the fat in your bird sight.

Poor me, working constantly until 9:00 pm, rushing to the car, and struggling 60 minuites in Cairo traffic inferno to survive back home. “Mum! What did you have for dinner?” while walking towards the fridge, grabbing food, turning on the magnificent Play Station and gossiping with friends remotely.

Midnight! Time for snuggling with the pillow turning on the A/C, TV, and the laptop... It’s the bed snack with Facebook time!!
That was the case for three consecutive years...

Revolution time!
You start packing to the gym, throwing the sports luggage in the trunk and then removing it every month at the car wash.

Time to figure out yourself!
“Ha! Advertising account management is not my thing! Media is the future.” Left advertising to sit on the same desk, with the same people, with the same office boys, in the same line of sight .. And the beat goes on ... The beat goes on...

I wonder if that the case with you too? Tell me about your day ...

PRINT MEDIA GOING WHERE?

A couple of months ago i came across this link http://www.btobonline.com/apps/pbcs.dll/article?AID=2010100109992 and I understood that Reed Business is selling their print publications under certain categories. Then the market voice perished and nothing was heard.

Other old guards had stopped their print media and went all the way in a desperate moan to online media.I am in love with reading a magazine and smelling it, highlighting the quotes and writing comments, then taking it to the bathroom and enjoy it with my morning cigarette.

Are there any people out there are like me??Is the situation with print advertising varying from one publisher to another? Does print have more survival hooks when it is based on a number of independent publishers? Is it only the big brands ownership that is turning their shrines towards online media?