Wednesday, April 14, 2010

PRINT MEDIA GOING WHERE?

A couple of months ago i came across this link http://www.btobonline.com/apps/pbcs.dll/article?AID=2010100109992 and I understood that Reed Business is selling their print publications under certain categories. Then the market voice perished and nothing was heard.

Other old guards had stopped their print media and went all the way in a desperate moan to online media.I am in love with reading a magazine and smelling it, highlighting the quotes and writing comments, then taking it to the bathroom and enjoy it with my morning cigarette.

Are there any people out there are like me??Is the situation with print advertising varying from one publisher to another? Does print have more survival hooks when it is based on a number of independent publishers? Is it only the big brands ownership that is turning their shrines towards online media?

2 comments:

  1. I hope you're not smelling the paper after taking with you into the bathroom. TMI!!!

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  2. After the bathroom there is no paper anymore :-)

    ReplyDelete